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How long does it take to build a website?

Mihai PostelnicuMihai Postelnicu
8 min read
How long will your website take?

The design and build are rarely what stretches a website project. Words, photos and decisions are. See where the weeks go and how to keep your launch date.

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You have a date in mind. A new service starts in spring, the busy season is coming, or an ad campaign is booked for the first of the month. The designer's proposal says "a few weeks", and you'd like to know whether to believe it.

That estimate covers the work the designer controls. A large part of the calendar depends on things only you can supply: the words, the photos, your feedback and a few decisions. Here's where the time goes, which parts sit with you and how to plan a launch date that holds.

How long does a website usually take?

The honest answer depends on what you're building and how ready you are.

A focused one-page site can take a few weeks. A business website with 5 to 10 pages usually takes one to three months. What moves you between the short and long end is mostly how quickly the words, photos and decisions arrive.

These are general planning ranges for a custom-designed site, not a quote from us or anyone else:

  • One focused page: about 2 to 4 weeks. The deciding factor is whether the words and photos already exist.
  • A business site with 5 to 10 pages: about 1 to 3 months, depending on how many pages need a design of their own.
  • A shop, online booking or a move from an old site: often 3 months or more, because products, outside tools and old pages all need handling.

The rest of this article shows which end you're likely to land on. For budgets, our website cost guide covers what changes the price.

Where do the weeks actually go?

A website project is a relay, and the calendar keeps running whoever is holding the baton.

Some steps are the studio's work. Others can't start until something arrives from you.

StepWhat happensWho it waits on
Deciding the pagesAgree which pages exist and what each one is forYou and the designer together
Writing the wordsHeadlines, service descriptions, prices, FAQsYou, or a copywriter who needs your answers
Gathering photosTeam, work, premises, productsYou, or a photographer you book
Design and reviewScreens are designed, you comment, they're revisedThe designer, then you
BuildThe approved design becomes a working siteThe developer
TestingForms, phones, links and page speed are checkedThe developer, then you
LaunchThe site goes live on your domainWhoever holds the domain login

Look at the third column. Design and build are usually the most predictable steps, because the studio plans its own time around them. The steps with your name on them are the ones without a fixed length.

Deciding the pages comes first because a page list that changes halfway through design means screens get redone. A clear brief for your designer settles most of that early.

Which delays usually come from your side?

Owner-side delays are normal, and none of them mean you're doing a bad job. You're running a business at the same time.

The usual hold-ups are words, photos, feedback, late new ideas and lost logins. Each one pauses the step that depends on it.

Words. Writing about your own business is slow. "I'll send the About page this weekend" can turn into three weekends, and the designer can't finish a page around text that isn't there.

Photos. Planning a shoot sounds quick until you need a free day, a photographer and tidy premises at the same time. If the design depends on photos you haven't taken, settle that early. Our guide to choosing images for your website helps you decide what you actually need.

Feedback. When five people review the design separately, the comments contradict each other and someone has to sort them out. A partner on holiday can stop a review for a week. Our post on giving useful design feedback shows how to send one clear set of comments.

New ideas. "Can we add a booking calendar?" is a fair question. Asked after the design is approved, it can send the project back a step and change the quote.

Logins. Launch can stall on something small: nobody knows who registered the domain, or the password goes to a former employee's inbox.

Delays can also grow. A studio plans its weeks across several clients, so in a hypothetical case, photos that arrive five days late might wait until the following week because that slot went to another project.

How do you keep the project on schedule?

Treat your part of the project like an appointment, not homework you'll get to later.

Before the project starts, work through this list:

  • Name one person who gives final approval, and tell the rest of the team.
  • Book review time in your calendar for each week of the project.
  • Decide who writes the words, and by which date.
  • List the photos you have, the ones you need and who will take them.
  • Find the login for your domain and email, and check you can sign in.
  • Write down what can wait for after launch.
  • Decide whether your date is fixed (an event, a campaign) or a preference.

Then ask your designer for a plan with dates for both sides. You can send this:

Before we start, could you send me a dated plan that shows each step, what you need from me for it, and the date you need it by? I'd also like to know what happens to the launch date if something from my side arrives late.

That message turns "a few weeks" into a schedule you can check. It also shows you, in advance, which dates are yours to protect.

If you have a launch date and a business to run at the same time, we can plan the project around both. We agree the page list with you before any design starts, write the words as part of the project so they don't depend on your free evenings, and you get a delivery timeline before the work begins, with weekly updates after that. Book a free intro call with nothing to sign, or write to hi@aruno.studio, WhatsApp or Telegram @mihaipostelnicu.

What if the launch date can't move?

Plan backwards from the date and cut scope before you cut testing.

Start with the launch day and count back. Testing needs a few days. The build needs its share. Design and review come before that. Whatever's left at the front is your time to get words and photos ready. If nothing is left, the date needs a smaller first version.

A smaller first version is often fine. One strong page that explains your main service can go live on time, with the rest added after. If you're unsure what that smaller version should be, our comparison of a landing page and a full website can help you choose.

Keep the testing days. A site that launches on time with a contact form that doesn't send is worse than one that launches two days later and works. If ads go live on launch day, run the checks before you spend on Google Ads first.

What needs to happen in launch week?

Launch week is short, and most of it depends on access and decisions rather than design.

If you're replacing an old site, ask what happens to its old page addresses. Pages people have bookmarked, or that Google already lists, need sending to their new home. Our guide to redesigning without losing search traffic explains what to ask for.

Agree who says "go", and keep that person reachable on the day. Then ask for the handover at launch: accounts, logins and notes, while everyone still remembers how the site was set up.

Frequently asked questions

Can a website be built in a week? A simple site from a template, with your words and photos ready, can be. A custom design with review rounds rarely fits in a week, because each review needs time on your side as well as the designer's.

Does a website builder make it faster? It can shorten the build, because the layouts already exist. It doesn't write your words, take your photos or make your decisions, so the steps that usually take longest stay the same.

Will paying more get my website built faster? Sometimes, if the extra money buys more people or a cleared schedule. More often, the faster route is having your content and approvals ready, so the people already on the project never have to wait.

Does a redesign take less time than a new website? Not always. You may already have words and photos, but some will need rewriting, and the old pages need a plan so visitors and Google can still find them.

What should I do if my website project is running late? Ask which step it's on and who it's waiting for. If it's waiting for you, send that piece first. Then agree a new date in writing, rather than a vague "soon".

How soon can Aruno start? We usually kick off within 1 to 2 business days of you getting in touch. You get a clear plan, a fixed price and a delivery timeline before anything begins.

That "a few weeks" in the proposal can be true. Ask for the dated plan, put your own dates in the calendar, and the launch day becomes yours to keep.

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